The operating system for Amazon private label brands
Reviews, inventory, true profit, PPC, QR inserts, your DTC site, wholesale and AI agents. One login and one dataset, in your own private Novelty OS deployed just for your brand, instead of a dozen spreadsheets and tools.
Running a brand on Amazon shouldn't need 12 tabs open.
Private label sellers juggle disconnected tools, and none of them agree on the numbers.
"Profitable" isn't profit
Seller Central sales hide referral fees, FBA fees, storage, returns and ad spend. True margin lives in a spreadsheet nobody trusts.
Inventory goes missing
Units travel factory → freight → 3PL → AWD → FBA. Lost and damaged units slip through without reconciliation.
Reviews are manual
Clicking Request-a-Review order by order, guessing Vine ROI and missing negative reviews until the rating drops.
PPC runs on gut feel
ACOS in one tool, BSR in another, no idea which hours actually convert.
One core. Every module plugged in.
An operating system shares memory between apps. Novelty OS does the same for your brand: the landed cost you enter in Inventory flows into Finance, Finance feeds PPC targets, and the AI agents read all of it.
- Your own private instance, not a shared multi-tenant app
- One login and one set of team roles
- One product catalog used by every module
- No copy-pasting between spreadsheets
- Automated syncs from Amazon APIs, plus hands-on modules that keep you close to your numbers
Your own private Novelty OS
Novelty OS isn't a shared app where every seller's data sits in one pool. Each seller gets a dedicated deployment, set up on request.
- Completely separate data: your instance is yours alone, never shared or pooled with other sellers
- AI on your data only: the agents and PPC recommendations work only from your own brand's data
- Deployed on request: request a demo, and we set up your private instance
Illustration: one isolated instance per brand. Brand names are placeholders.
Everything a private label brand runs on
Each module solves a real problem, and together they work from one dataset: yours.
Mini charts show sample data for illustration.
Turn package inserts into customers you own
Create QR campaigns for your inserts. Buyers scan, land on your branded campaign page and spin a TOS-safe reward wheel, and you collect first-party customer contacts.
- Create and manage campaigns per product or insert
- Branded public landing pages
- Reward wheel that never requires a review or rating
- Captured customers flow straight into lead management
Illustration
Every prospect, retailer and customer lead in one place
Capture and track prospects and retailers through clear statuses, alongside the customer leads that come in from your QR campaigns.
Wholesale and retail orders, from order to invoice
Retailers order at their tier's price, orders move through statuses, and invoices come out of the same record. There's no re-keying between systems.
Tiered pricing
- Price tiers per retailer or volume
- Retailer accounts with their own pricing
Statuses and invoices
- Track every order through its status
- Generate invoices from the order
Sample orders for illustration
An AI analyst for your Amazon Ads, and you stay in charge
The PPC Control Center's AI reads your Amazon Ads reports and turns them into clear recommendations. It covers bids, keywords, portfolios and campaigns, and dayparting peak hours. You approve what to act on, and it tracks every optimization you make.
- Bids: raise or lower suggestions based on ACOS and TACOS targets
- Keywords: harvest converting search terms and flag wasted spend as negatives
- Portfolios and campaigns: restructure and budget suggestions
- Dayparting: the peak hours when your ads actually convert
- Action log: a record of what changed, when and why, so you can measure results
Novelty OS recommends and tracks. It doesn't change bids in your Amazon account on its own.
Real screens from Novelty OS
Actual product screens, account figures blurred. Tap to enlarge.
Actual product screens, account figures blurred
Automated where it saves time. Hands-on where it builds control.
Some tools try to automate everything, and owners stop knowing their own numbers. Novelty OS automates the busywork and deliberately keeps the key business numbers in your hands.
Automated
- Connects to Amazon APIs and syncs your data
- FBA and AWD inventory sync
- Daily Request-a-Review sends
- Daily data feeds
- AI summaries and PPC recommendations
Hands-on, on purpose
- Business Metrics tracking via Excel and report uploads
- Weekly performance entries
- Inventory batches and landed-cost management
Owners and managers check in regularly and actually know their numbers, instead of blindly trusting auto-imports.
Sample values for illustration
Up and running in three steps
Request a demo
We walk you through the portal and your workflow, then deploy your own private Novelty OS instance.
Connect and load your data
Connect your Amazon account to your private instance, then upload your reports and add your products, suppliers and shipments.
Run your brand from one screen
Review requests, restocks, profit and PPC targets all live in one place, with AI agents on call.
What changes on day one
Before
- Profit worked out in spreadsheets
- Review requests clicked one by one
- Shipments tracked over email and WhatsApp
- Separate tools for PPC, BSR and inventory
- Customer emails locked inside Amazon
- Auto-imported numbers nobody actually checks
- PPC changes nobody tracks
After, with Novelty OS
- A true P&L after fees and ads, with Excel export
- Daily automated Request-a-Review sends
- Factory-to-FBA tracking with reconciliation
- ACOS, TACOS, dayparting and BSR in one view
- First-party customers from QR insert campaigns
- Weekly hands-on reviews, so you know your numbers
- AI PPC recommendations with a log of every action
Questions sellers ask
Is this an official Amazon product?
No. Novelty OS is built by Novelty LLC and isn't affiliated with, endorsed by or sponsored by Amazon. "Amazon" and related marks belong to Amazon.com, Inc.
Is my data shared with other sellers?
No. Novelty OS isn't multi-tenant. Each seller gets a private, dedicated deployment, so your data is completely separate and never shared or pooled with anyone else's.
Is the AI trained on other sellers' data?
No. The AI in your instance works only with your own brand's data. Nothing from other sellers is mixed in, and your data isn't used for anyone else.
Where is my data stored, and is it secure?
Novelty OS runs on Amazon Web Services (AWS) infrastructure. Each seller gets a dedicated deployment, so your data lives in your own instance. Access is controlled by user accounts and team roles, and your data is never sold or shared. We're happy to walk you through the setup on a demo call.
Are QR insert campaigns allowed under Amazon's terms?
The reward wheel is designed to stay TOS-safe: it doesn't require a review or a positive rating to claim a reward. You remain responsible for following current Amazon policies.
Why aren't some things fully automated?
It's on purpose. Novelty OS automates the busywork: Amazon API syncs, FBA and AWD inventory, daily review requests, data feeds and AI summaries. Business Metrics uploads, weekly performance entries, and inventory batch and landed-cost management stay hands-on, so owners and managers engage regularly and actually know their numbers instead of trusting imports blindly.
How does the AI manage PPC?
The PPC Control Center's AI analyzes your Amazon Ads reports and recommends bid changes, keywords, portfolio and campaign adjustments, and dayparting peak hours. You review and approve the changes, and it tracks the optimization actions taken so you can see what worked. It doesn't change bids in your Amazon account on its own.
How much does it cost?
Pricing depends on your catalog size and the modules you need. Request a demo and we'll share a quote.
Do I need to change how I sell on Amazon?
No. Novelty OS works alongside Seller Central, using the reports you already download.
See Novelty OS on your own brand
Book a live walkthrough and see how it fits your products, shipments and ad accounts.
Request a demomshaikh@novelty-traders.com